Psychographic Analysis of Consumers

by Eimar Boesjes on October 9, 2014

Moonshadow has created Consumermapping, a tool to perform detailed demographic and psychographic analysis of consumers.  Consumermapping works with customer databases with millions of records but it can also be used for clients with smaller databases.  The technology can be used to analyze customers for businesses, membership for non-profits, subscribers for newspapers and much more. 

Moonshadow shows the address of millions of customers on the map. 3.4 million ACME Customers shown on 1.9 million addresses in the US

 

We will use Acme, an hypothetical company with 3.4 million customers in the US to show what you can do with Consumermapping.  The screenshot above shows the address for each of Acme’s customers and you can see that Acme has the largest number of customers on the East Coast.  Consumermapping has hundreds of demographic and psychographic attributes for each consumer.  The panel on the right allows you to open each attribute and instantly see the distribution of the customers for a specific attribute.  In the image above you can see that 51% of Acme’s customer are male and that Acme is most widely used by customers in the age groups of 40-49 (34.1%) and 50-59 (26.7%) by people who are likely to be married (90.8%).  The Occupation Group section shows that Acme has customers across all occupations.

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Data Density Maps for Registered Voters

by Eimar Boesjes on September 25, 2014

Moonshadow Mobile has added a new visualization feature to its Ephemeris technology: Data Density Maps.  With Data Density Maps Ephemeris visualizes both the density of an attribute and the values of an attribute at the same time over a map.  The images on this page show both the population density as well as the Political Party registration.

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Shrinking Big Data

by Eimar Boesjes on June 27, 2014

If you manage ‘Big Data’ then you’ve probably run into this problem: your Big Data is getting too big. Before you know it you are moving around files that take 20 or 30 hours to transfer and many hours to compress, decompress or even to back up. Six months after installing a new batch of backup servers they are maxed out and you have to add more. As a result you are constantly pressing users to reduce the amount of data you keep accessible for them. At Moonshadow we host and serve more than one billion records for our customers and we used to run into this problem constantly. A few years ago we came up with a simple idea to solve this problem: if we could shrink the footprint of each record we could reduce the size of the data. And if we could do this in the native format of the datastore then we would not have to deal with compression and decompression.

Over the last five years we have been developing our patent-pending proprietary datastore “Ephemeris” and recently reached an interesting milestone: we can store big data in less than one byte per value for databases that include a mixture of boolean, numeric and text fields. As an example, one population database we work with is the Registered Voters Database for California from our customer L2 Political.  This database includes 16 million records and 649 columns storing more than 10 billion values. This database includes 211 text fields, a field type that usually uses four bytes per character. This database takes up approximately 92GB in Microsoft SQL Server. Ephemeris stores these 10 billion values in just 8.9GB which comes to less than 1 byte per value. We were able to shrink the footprint by more than 90%.  As a result we can fit 10 times as much data on the same server, our backup servers can store 10 times the number of records and when we move data around file transfer times are 10 times faster. In another example we have a database with 160 million records and 170 fields or a total of 27 billion values. Ephemeris takes just 16GB to store this data which comes to 0.63 bytes per value. This is smaller than the space that is taken up by the smallest datatype in a traditional SQL Server database. Using Ephemeris some of our customers reduced the number of servers required from several hundred to less than 90, resulting in savings of tens of thousands of dollars per month.

California Voters Database MS SQL Server Ephemeris
Footprint (GB) 91.87 8.90
Records 16,127,412 16,127,412
Fields 649649
Total Number of values (records * fields) 10,466,690,388 10,466,690,388
Average bytes per value 9.42 0.91
 Table 1. Ephemeris reduced the registered voters database for California by 90%   (Data from L2 Political)

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Ground Game Web for Phone Banking

by moonshadow mobile on June 5, 2014

As you probably know Ground Game with VoterMapping is the most technologically advanced suite of tools for online voter data analysis and door-to-door canvassing with iOS (iPads and iPhones) and Android (tablets and phones) mobile devices.

We’ve also added a new desktop web-browser interface to enable phone banking. Your canvassing volunteers can login from their laptops or home computers to conduct phone surveys! The latest improvements to Ground Game Web include a split screen allowing your phone banking volunteers to see a map of the addresses and voters they are contacting while navigating through the call list and survey questions.

Ground Game Web for Phone Banking

Phone banking is among the most efficient ways to talk with community members and prospective voters about the issues that matter to them and to collect actionable survey responses. Using Ground Game with VoterMapping campaign management staff and field coordinators simply use the selection tools in VoterMapping to easily create targeted lists of voters with phone numbers, save those lists and assign them to phone volunteers with a few mouse clicks. Simple, fast and efficient! Volunteers login to the Ground Game Web interface from their computer’s web browser, select voters from the list, call them, conduct the campaign-generated survey, and the responses are then uploaded in real time to the campaign’s VoterMapping management interface.

Ground Game Web Survey for Phone Banking

A phone bank can remind and motivate targeted voters to vote, advise them on voting locations, offer rides to the polls or introduce a candidate’s positions on the issues. The call list should target the correct audience; for example, a GOTV pone bank should concentrate only on your candidate’s likely voters. With VoterMapping’s best-of-breed registered voter data and hundreds of voter attributes it’s easy to drill down to create exactly the targeted audience that meets your campaign’s strategic goals.

Learn more about Ground Game with VoterMapping

Contact Moonshadow

Finding Customers for Residential Solar Installation

by Stefan Safranek on June 4, 2014

Residential Solar Installation is a new and emerging market. Like in all markets it takes a large amount of time and financial resources for businesses to find and connect with potential customers. Ground Game can help streamline your sales process by providing a steady flow of information and a set of organizational tools vital for running any door to door operation. The increase in efficiency can easily be worth tens of thousands of dollars or more in worker hours.

Ground Game is equipped with an extensive commercial database that contains well over 220 million adults across the United States. You will be able to filter and select people from over 200 demographic, economic, and social attributes such as Estimated Income, Property Type, Home and Land Values, Homeowner Status, Occupation and much more. This data is displayed over Bing Maps, allowing you to easily visualize where your target clientele is located. These selections can then be broken down into smaller, geographical based sections, to create walking lists for your door to door sales operations.

Before your sales team even steps foot into the field, they will be able to use the online canvassing platform to view and tag addresses based on site suitability.

 

Armed with smartphones and tablets, your sales team can download their assigned walking lists directly onto their device, and go into the field to collect valuable information with the Ground Game mobile app. The information they collect is seamlessly sent back to the database and accessed from the mapping interface. From here you will be able to track your canvassers progress, conduct further analysis, or export the collected data to a csv file to feed into your CRM, further enhancing your work-flow.

Contact Moonshadow for more information or to schedule a demo of Ground Game.

Track Your Field Teams

May 22, 2014

Ground Game adds sophisticated tracking tools With Ground Game you always know where your field teams are.  Ground Game is an easy-to-use mobile app with a customizable questionnaire for your sales reps to qualify leads on iPads and Android Tablets.

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New Route Planning Features – Ground Game

May 22, 2014

Ground Game with VoterMapping has a new new route planning tool that makes it easy for field managers to define specific routes for their walking lists for mobile canvassing. Simply zoom in on the map (using either road or satellite view) in the VoterMapping management interface and mouse over the address markers to define a [...]

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List Vendor adapts SaaS and adds revenue

August 21, 2013

In 2010 Labels & Lists was selling voter files the same way it had been doing for almost 30-years.  Political campaigns would call up and place an order.  The records would be selected from the databases by database engineers and exported to a CSV or PDF file.  The data would be sent to the client [...]

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GroundGame Changes the Way Canvassing is Done

August 20, 2013

Door-to-Door Canvassing has always been an important part of political campaigns, and even in this technological day and age it is one of the surest ways for politicians to reach voters.  Though the results of canvassing haven’t changed with new technology, the way canvassing is done has. In the past few years, new applications have [...]

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Door-to-Door Sales Enters the 21st Century

August 15, 2013

Door-to-Door Sales will never be the same again.  No more random selections, no more knocking on doors without knowing who lives there, no more double visits, no more clipboards or hand written notes, no more losing track of sales people in the field and no more data entry (if it was even happening in the [...]

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