Ground Game™

Ground Game™ is a ‘groundbreaking’ mobile application unlike anything currently available. Using many mobile ‘app phones’ (including, but NOT limited to, iPhones®, Android®, Palm Pre® and others), it gives your canvassers direct access to current registered voter information in conjunction with the visual mapping capabilities of Google Maps®. With Ground Game™, canvassers can easily:

• View satellite maps of the neighborhood they are walking
• See the superimposed location of individual houses containing the voters they are targeting
• View relevant information about those voters
• Conduct a survey at their door
• Call and leave a message with a single touch if the voters are not at home
• Instantly upload the responses to secure central servers that manage the data

Moonshadow Mobile has teamed with Labels & Lists, the most trusted name in high quality voter data processing, to launch Ground Game™. With its constantly refreshed databases containing over 110,000,000 U.S. voter records, Labels & Lists will provide the accurate and current data necessary to make your field operation successful.

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Back at campaign headquarters, field managers can view the work that is being done by volunteers on a real-time basis, see the current location of those volunteers, monitor their efficiency and analyze neighborhoods based on voter demographics.

Ground Game’s™ combination of satellite and street mapping with accurate voter data is astounding.

The affordable application comes with a blazingly fast online management interface based on Google Maps®.

Campaign managers have a complete visual overview of registered voters. They can look at any part of a state, county or town and immediately see the distribution of hundreds of thousands of voters by party affiliation, age or voting history. With just a few clicks they can zoom to street level and look up voter information for individual addresses. Staff members can create walking lists graphically using Google Maps® and assign the lists to canvassers while they are in the field.

Ground Game™ even shows the current location of canvassers and the addresses they have visited. Imagine having the power to know where your volunteers are at any given moment and monitor how many houses they are canvassing per hour.

Ground Game™ will save your campaign hundreds of hours of staff time and make your volunteers dramatically more efficient. There is no need to print walking lists or do back-office data entry, and Ground Game™ will keep track of all areas that have been visited. As the campaign progresses canvassers build a very sophisticated database with voter information that becomes a powerful tool in the campaign.

Since canvassing responses are uploaded instantly to secure servers, the campaign can make immediate use of the data that have been gathered. As the data accumulates, patterns can be analyzed, follow-up calls or mailings can be made and, when election day arrives, GOTV efforts can be precisely and intelligently targeted.