In 2010 L2 Political was selling voter files the same way it had been doing for almost 30-years. Political campaigns would call up and place an order. The records would be selected from the databases by database engineers and exported to a CSV or PDF file. The data would be sent to the client and that would be it. Each order was a one-time sale and most campaigns would only order the data once per election. If the candidate would run for office again two, four or six years later then there could be a new order and new revenue.