Monthly Archives: August 2013

List Vendor Adapts SaaS and Adds Revenue

In 2010 L2 Political was selling voter files the same way it had been doing for almost 30-years.  Political campaigns would call up and place an order.  The records would be selected from the databases by database engineers and exported to a CSV or PDF file.  The data would be sent to the client and that would be it.  Each order was a one-time sale and most campaigns would only order the data once per election.  If the candidate would run for office again two, four or six years later then there could be a new order and new revenue.


By |August 21st, 2013|Data Mapping & Visualization, Moonshadow Mobile News|

Ground Game® Changes the Way Canvassing is Done

Door-to-Door Canvassing has always been an important part of political campaigns, and even in this technological day and age it is one of the surest ways for politicians to reach voters.  Though the results of canvassing haven’t changed with new technology, the way canvassing is done has. In the past few years, new applications have come available to make canvassing easier , more efficient, and less expensive. Pen and paper and data entry jobs have disappeared and been replaced with mobile devices like Ipads and Androids.

Ground Game is a piece of software that allowed this transition to happen.  It gives campaign managers the power to organize walking lists using an interactive system based on Bing Maps, create their own surveys, and keep track of canvassers on the ground all in one single interface. It allows canvassers to then access the surveys and walking lists assigned to them on mobile devices and send their results back to the campaign instantly, without a data entry step.  This has made canvassing much more quick and efficient, allowing campaigns to streamline their resources and reach more voters daily.


Door-to-Door Sales Enters the 21st Century

Door-to-Door Sales will never be the same again.  No more random selections, no more knocking on doors without knowing who lives there, no more double visits, no more clipboards or hand written notes, no more losing track of sales people in the field and no more data entry (if it was even happening in the first place).  The Ground Game mobile app completely changes the way door-to-door sales are done.  Ground Game was developed for political canvassing and it has won numerous awards from political organizations.  It is now being rolled out for commercial use nationwide.


Disaster Communications System

Moonshadow Mobile and Labels & Lists have teamed up to create a system for communication between Emergency Management providers and the public during disasters. The “Disaster Communication System” combines the power of mobile apps and the imagery of Bing Maps with a complete database of the population in the US. The DCS currently contains data on over 150 million people on 110 million addresses. In the next six months the system will be expanded to include the complete adult population data in the US.


Canvassing Young Voters

The Young Vote is an important demographic in today’s elections. Today, there are over 44 million voters under the age of 29 ( Census Bureau ) . In recent years, the percentage of young voters that are politically active has jumped, doubling, even quadrupling in some states . These new voters grew up in the age of the internet, and often have vast resources to inform themselves and each other, using social media and new online tools.